Social Selling is Changing the Way Business is Done


back-to-school-cartoons-for-kids-i16The ways individuals and communities interact, form relationships, make decisions, accomplish work and purchase goods are changing the way business is done.

A successful social selling strategy takes advantage of converged collaboration, dynamic content, and analytics.

Solutions for Social Selling can help your sales organization to reach people, engage them, discover new insights, and act swiftly to capture value.

Until now, CRM and sales force automation solutions have focused on managers managing employees and data with little attention to selling.

Solutions for Social Selling provide sales teams with tools that enable them to focus on selling by combining traditional CRM with analytics and collaboration.

Socially enabling your sales processes helps you create a sales team that:

  • Spends more time selling.
  • Can easily tap the wisdom of top sellers and experts.
  • Understands your customers better than the competition.
  • Only focuses on critical data and deals.
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Nearly nine in 10 CEOs told IBM that they will focus on getting closer to their customers in the future. 

In the Spotlight 

The ways individuals and communities interact, form relationships, make decisions, accomplish work and purchase goods are changing the way business is done. A social business is an organization that applies social networking tools and culture to business roles, processes and outcomes.

Sales leaders today face challenges that were virtually nonexistent a decade ago.  Sales managers are still presented with three fundamental priorities:  Sales productivity,  Customer acquisition and Customer retention and these challenges have become more complex.

But new challenges face sales leaders today are competition, including new global players, has intensified and customers are more educated and more demanding.  The workforce dynamics have also changed and the churn in sales organizations has increased. In our company cost and margin pressures have reduced budgets for training and travel.

Business Intelligence Solutions is an IBM Business Partner and one of the many benefits of working with them is that they provides solutions that help us manage unstructured customer data.  We can take the unstructured data from social media can get a rich, deep understanding of our customer needs—information that will affect products and services recommendations, as well as special offers.

Our sales and marketing processes incorporate this information with traditional data to create a full view of our environment and how we will deliver a consistent customer experience? A successful social selling strategy takes advantage of  collaboration, dynamic content and analytics in concert.

Contact us today to learn more about IBM’s open standards-based, security-rich platform for social business that combines these capabilities, designed to help sales organizations reach people, engage them, discover new insights and act swiftly to capture value.

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